For a course in Business Intelligence, or as a supplement for Introduction to MIS, Business Strategy, or MBA Technology Management
 
As Business Intelligence (BI) evolves from an executive support tool to the primary system implemented in almost all medium and large companies, this is the only book that gives students the&nbsp

Sport represents a very intense and dynamic form of competition for individuals and for teams. Many of the themes of business, including leadership, teamworking, mentoring and coaching, strategy, innovation, etc. occur in sport in a very acute and focused way and will determine success or failure. With the use of compelling international examples the...

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
New Cases. The authors have hand picked new cases that relate closely to the material in the chapters.|New From The Field. Two per chapter with one globally focused...

How can owners and managers ensure that their considerable capital investments will return a competitive return on their investments? How can users and owners be sure they enjoy the promises of tantalizing marketing and real estate claims? "Managing Sustainable Resorts Profitably" combines business management principles with environmental and social...

Over the past decade or so, systems integration has become a key factor in the operations, strategy and competitive advantage of major corporations in a wide variety of sectors (i.e. computing, automotive, telecommunications, military systems and aerospace). Systems integration is a strategic task that pervades business management not only at the technical...

This established, highly regarded text provides an introduction to the development, impacts and major players of the travel and tourism industry.

*  Provides comprehensive coverage of the development so that students can understand the history of this important subject
* Exploration of the role of tourism in the economic development...

Digital convergence is redefining industries, and putting information, knowledge and collaboration at the heart of strategic leadership and management. In the face of such change it is those leaders who can ‘orchestrate’ a complex network of employees, customers and suppliers in a single ongoing learning experience that will succeed. Exploring...