Right now someone is clicking on your website, and knowing everything you can about those clicks and the people that make them is a business imperative. That is the first of a set of compelling business lessons the expert authors of this guide have distilled from a decade of experience with the world's most powerful online brands. These lessons help executives...

When Flash Player 9 released in June 2006, it introduced the new scripting language, ActionScript 3, which has already taken hold in the Adobe Flex application development community. In its latest release, Flash CS3 incorporates this new and much improved upon language into its development environment, giving Flash authors more flexibility than ever before.

Gary Rosenzweig's ActionScript 3.0 Game Programming teaches readers to use advanced ActionScript, the programming behind Flash, through game creation. The lessons teach all the basics of ActionScript programming through game examples, but the code is easily adapted to non-game-oriented projects, such as Web training and advertising. Written by a real-world Flash developer...

Adobe Acrobat 3D, the newest member of the Acrobat family, enables engineering and technical professionals to publish and share 3D design information from major CAD applications with virtually any computer user, significantly enhancing collaboration within extended design and manufacturing teams. The result can be improved accuracy and a reduction in design and manufacturing costs...

No Acrobat user can afford to miss a beat in his or her production and business task workflow--which makes mastering new versions of key tools like Acrobat a problem. Realizing that the users Acrobat 8 is designed for--creative professionals, business users, and technical and engineering professionals --aren't going to interrupt their work schedules to take a class in the software...

Visual effects and motion graphics pros of all stripes--from broadcast professionals to VFX supervisors to Web designers who need to produce occasional video segments--will welcome the dramatically accelerated features provided in the brand-new After Effects CS3 This best-selling book has been revised to cover all that's new in this upgrade: Shape layers...

This is the only book in the After Effects market to focus exclusively on the creation of visual effects, and is a one-stop resource for anyone who wants in-depth explanations that demystify the realm of visual effects and how they were created, thanks to veteran author Mark Christiansen's friendly and accessible style. A thoroughly packed, informative read...

The ColdFusion Web Application Construction Kit is the best-selling ColdFusion series of all time-the books that most ColdFusion developers used to learn the product. This Getting Started volume starts with Web and Internet fundamentals and database concepts and design, and then progresses to topics including creating data-driven pages, building complete applications...

Adobe Dreamweaver CS3 Hands-On Training is the latest, updated version of the highly acclaimed publication from the leading trainers on Dreamweaver at lynda.com. In this book, readers will find carefully developed lessons and exercises that teach readers modern Web design techniques and workflow with the latest version, Adobe Dreamweaver CS3. Now that...

Adobe Dreamweaver CS3 is more than just the world's most popular and powerful Web design tool: As part of Creative Suite 3 (which includes Photoshop CS3 and Flash CS3), it's a key component of an overall Web design workflow that encourages users to rely on all of their applications to seamlessly create graphically rich content for the Web and motion graphics.

Adobe Dreamweaver CS3 Unleashed is the complete resource for coverage of Dreamweaver's design, development, and deployment capabilities. Based on the latest version of Dreamweaver -- the first from Adobe after its merger with Macromedia -- intermediate and advanced users will find comprehensive and up to date help on developing complex web-based applications...